Leyva Media

Graphic Design

Case Studies

A selection of graphic design case studies, showing process, concept, and final execution.

Exploring Confidence

This poster explores how confidence can be out of sync with reality. Inspired by the Dunning–Kruger effect and imposter syndrome, it shows two opposite scenarios.

One side shows a performer lacking confidence despite a positive crowd, while the other shows confidence without validation. The mirrored layout and interactive flip highlight how quickly those perspectives can change.

Image of a book
INDIVIDUAL PROJECTS

A collection of graphic design projects spanning apparel, merchandise, booklets, and catalogs. Each piece demonstrates a balance of creativity and functional design, showcasing attention to detail, layout, typography, and visual storytelling across diverse formats.